Creative Ads in Unusual Places II

To celebrate the launch of Spiderman an advertising campaign placed a cubicle near the ceiling inside men’s toilets. Who would use that cubicle? Well… Spiderman, of course. (Source)

This creative guerrilla campaign promotes the heartburn medicine, Pepto-Bismol. The campaign uses washing machines at laundromats to show the midsection of various people suffering from heartburn pain, with the washing machine window forming their tummy. The image is coupled with the slogan, “No matter what you throw in your stomach, Pink’s got you covered.” (Source)

Western Unions customers in Hong Kong are mainly domestic helpers who send money home to the Philippines or Indonesia – so why not get them the messages while they’re at work? (Source)

A very nicely executed guerrilla marketing idea for DHL. “If it is where it belongs, it was probably delivered by DHL.” Simple and effective. (Source)

In 2004, a ghostly car was parked on London’s Belvedere Road — a full-sized Volkswagen Polo Twist, rendered in ice. Sculptors had spent 350 hours chiseling a nine-ton block of frozen water to create the VW. Conceived by the DDB London ad agency, the ice car melted away in just 12 hours, but it generated four weeks’ worth of press in Britain, and invaluable buzz among Londoners.

~ by mlmcored on July 4, 2009.