Creative Ads in Unusual Places I

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This banner for the new Smart Brabus cars was placed quite smartly on a bridge. It shows of nicely that that new Smart Brabus has got some extra power.

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An ad to promote a restaurant named Spar placed artificial clams on the beaches of Mumbai, India. When you open the clams there´s a text inside saying: “Looking for seafood? Spars Seafood festival

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To promote the 2004 global-warming film “The Day After Tomorrow,” indian ad agency Contract created this dramatic outdoor billboard which is submerged underwater.

The title and release date of the film was just visible above the water, adding to the effect is what looks like an empire state building in the background. The idea of this billboard was to mimic the film’s story of Manhattan being submerged under water. (Source)

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Guerrilla Stunt made this campaign for Clean & Clear Morning Energy, where five “walking” beds just went around the Brazilian city of São Paulo. In each bed was a girl sleeping, and would wake up in strategic places such as universities and schools, around 7 am, the beggining of classes. In their bed was written: ” Dont take a sleepy face with you. Wake up your skin for beauty.

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This ad from The Economist recently won a prize at the London International Advertising Awards for their bright concept. Created by Abbott Mead Vickers BBDO, this billboard shows a light bulb that illuminates whenever someone walks under it by hooking some electric motion sensors under the sign. Althought it’s a brilliant idea, let’s just hope it doesn’t rain

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This creative Axe ad was placed next to an exit sign.

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3M was so sure their Security Glass was unbreakable, they put a large stack of cash behind it and shoved it in a bus stop. Actually, it was only $500 of real currency stacked on top of fake money, and people could only use their feet to try to break it. A security guard was present to make sure no one broke the rules and that people couldn’t get to keep the money if they broke it. Nevertheless, a glass that can stand a double-footed kick from a man with a 30 foot head start is impressive. (Source)

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Hummer UK recently launched the first right-hand drive version of the H3. To do so, they created a giant toy box and placed it in front of a TOYS R US store.

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What better way to make people wonder how prepared they are for an emergency situation? Just imagine: you are walking along, look down before walking a few flights of stairs, and at the bottom is what appears to be an injured person. What do you first? How would you help?

Red Cross created this very cool guerrilla advertising campaign to raise awareness of various key issues around the world

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~ by mlmcored on July 4, 2009.

One Response to “Creative Ads in Unusual Places I”

  1. 10/10 from me. These are ingenious and always a talking point, and therefore a selling point.

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